Spring is the Super Bowl of home services. Homeowners come out of hibernation with a list of projects. HVAC, roofing, painting, landscaping, plumbing — every trade sees a surge. The question is: will your business be the one they call? Here is your pre-season checklist to make sure.

Update Your Website

• Update the copyright year in your footer (still showing last year?)
• Check that all phone numbers and contact forms work on mobile
• Add or refresh seasonal service pages: spring AC tune-ups, exterior painting, spring cleanups, gutter cleaning
• Update your homepage headline to reflect spring services
• Make sure your website loads in under 3 seconds on mobile

Refresh Your Google Business Profile

• Update business hours (especially if you extended for spring)
• Add 5 to 10 new photos from recent project work
• Create a Google Post about spring specials or availability
• Verify all services listed are current
• Respond to any unanswered reviews

Launch Your Spring Ad Campaign

• Increase your Google Ads budget by 20% to 30% for March through June
• Create new ad copy with spring-specific language: “Book your spring AC tune-up before the heat hits”
• Set up a seasonal Facebook Ad campaign targeting homeowners in your area
• Consider a spring promotion: free estimate, 10% off first service, or waived trip charge

Build Your Review Pipeline

• Send review requests to all customers from the past 90 days that you missed
• Set up automated review requests for every job going forward
• Goal: add 10 to 20 new Google reviews before May

Plan Your Content

• Write 2 to 3 blog posts targeting spring keywords: “spring AC maintenance,” “exterior painting season,” “spring landscaping tips”
• Schedule social media posts featuring spring project photos
• Film a quick “spring is here” video from a job site for Reels or TikTok

More Resources for Home Service Businesses

• Professional Website Design
• SEO Services
• Google Ads Management
• Google Business Profile Optimization